Technology

The Evolution of Digital Marketing: 30 Years in the Past & Future

In Lay Man’s Term one can say it is Marketing anything which involves Internet and Online based digital technologies, it could be mobile phones, desktops or any other digital media platforms to promote products and services. Once can say Digital Marketing makes the customer’s life easy and gets them the availability to get products and services readily available due to advancement in technology.

A Long Time Ago

As early as 1971, Mr. Ray Tomlinson send his very first email to allow users to send and receive files and information from different machines stationed at different places. In 1980s with the technology advancement, the companies started choosing more online techniques. In 1990s the term “Digital Marketing” first emerged with the start of the server /client architecture. In 1994, AT & T had its first clickable banner add name “YOU Will” and for during 4 months of going live, the add had 44% of the people click it out the people who saw it.

2000 the Era of Trending Iphone

The increasing number of the Internet users and the Birth of Iphone was a remarkable milestone in the History of Digital Marketing. The competition always forced the vendors or the companies to the best of increasing services into their software like sales and marketing applications and people started making decisions online first instead of reaching out to a sales person or themselves visiting the brick & Motor store. Which in turn created New Challenges and problems for the Marketing department of the companies to come up with new platforms and strategies to reach out to the customers.

Marketing Automation in Place

2007, the fun year of marketing Automation in place, things were actually up the pace for the Digital Marketing. Marketing Automation is a process to streamline the processes, where software is used automates conventional marketing process. Although the speed of the customer to keep up with the change was not as fast as the innovation was happening but the trends were changing with time.

Sophisticated Digital Marketing

From 2000 to 2010, the Digital Marketing concept became more sophisticated and the proliferation of devices to use digital media lead to tremendous growth. The experts were just into developing more and more user friendly platforms and enhancing the ones which existed. Well one can say the change of the people’s mindset or the customer behavior improved the diversification of Marketing Technology and now in 2020, all are almost using more Digital Marketing then Brick and Motor stores and yes, it is for the good and people and technology is still emerging.