If you’ve been on Instagram even for the shortest span, you’d know what a great platform it is to market everything. Instagram is filled with the potential to grow our respective brands which we can use to our benefit, but at the same time in order to make all of this easier, we are going to see how Instagram Influencing works and how Instagram Influencers can benefit your brand.
So, if you want to see your brand grow to new heights, Instagram will be your go-to place and we will help you with the different ways you can promote your brand through Instagram Influencers.
Although influencer marketing may be a relatively new approach in social strategy, it demonstrates the expansion at reckless speed. It allows brands to achieve a brand-new audience, build a following, and improve their brand awareness, moreover boosting sales and helping companies go viral.
HOW DOES INSTAGRAM INFLUENCING WORKS?
Instagram influencing allows your brand to reach the target audience in a way that feels more bona fide than traditional advertising.
When you collaborate with an influencer you don’t sell directly to your consumers you rather build relationships with influencers. Instagram influencers have a robust and constant relationship with their followers, as they share many aspects of their lives with them. This makes the audience feel that they know them personally, so when that influencer recommends a product, they listen to them as they might if it were a friend.
For example, if you follow a YouTuber for their beautiful photos or funny captions, and they post about a serum that gave them frizz-free hair on a bike ride day out, you’re more inclined to remember the brand and buy it for your next day out because you like and trust them. Makes sense, right?
BENEFITS OF USING INSTAGRAM INFLUENCING
Isn’t it fascinating to think about the fact that the average person spends up to two hours on social media each day? No wonder social media marketing is such a great deal these days.
Anyway, imagine a scenario where you are hoping to include a little muscle behind your image’s advertising endeavors. There is no denying the viability of Influencer advertising, yet the advantages reach out past straightforward dollars and pennies. Share of industry voice, consumer trust, brand recognition, and a litany of other benefits can be produced from well-executed Influencer marketing campaigns.
The following are the benefits of using Instagram influencing –
1.Influencers Ensure Unique and Creative Content –
Influencers not only place your ads but also natural-looking on their social media page and may also bring fresh ideas to your campaigns. You just need to set the task and an influencer will create unique content that will meet the goals of your brand.
2.Instagram Influencer Marketing is Affordable –
Persuasive bloggers typically charge fixed rates or expenses dependent on their range and the business altogether. Given you’ve never managed Instagram influencer showcasing and have a restricted spending plan, it is sensible, in the first place, a nano- or micro-influencer partnership. Everything relies upon the gathering the influencers have a place with and the venture size. Given the number of endorsers they have, the expense of a supported post may shift from $0 to $20,000. Nano influencers can even be convinced to work for barter.
3.Immense Reach and Visibility –
Advertisers can fabricate profoundly viable missions that arrive at a great many customers by appropriately verifying influencers dependent on both subjective and quantitative factors, and choosing the ideal competitors dependent on that data. Influencer showcasing can significantly extend your scope and situate inside the online commercial center. Social users will begin to understand more about your brand, your story, who you’re, and therefore the solutions you offer.
WAYS TO PROMOTE YOUR BRAND THROUGH INFLUENCER
1.Expand Reach with User-Generated Content-
The primary objective for you to run this Influencer campaign is that you want your product/brand to go viral. For every post of your brand, you want maximum reach and engagement and one of the best ways for that to happen is to encourage more and more people to create their original and unique content about your brand.
The overall campaign message can be encapsulated using a catchy hashtag and a description that prompts users to create more and more unique content using the same tag, and that’s a creative yet effective strategy that’ll help boost your brand image.
Source: Instagram account @merzydotes
2.Experiment with Multiple Mediums-
Making use of multiple platforms is also one of the best ways for Instagram Influencers to achieve high ROI i.e. high engagement and post reach. Many of the Instagram Influencers are also active on alternate social media platforms like Facebook, YouTube, Twitter, and Pinterest, etc which can be used as a gateway to wider promotion of your brand.
3.Use an Influencer Marketplace-
One of the most efficient ways to find out and work with the most ideal influencer is by using an Influencer marketplace. Influencer marketing agencies can help you find better-suited influencers and curate stronger campaigns.
There are a ton of favorable circumstances to doing as such, to be specific:
Improve and enhance your influencer search with pre-vetted influencers and the required filters. The Analytics of each social media campaign becomes more accessible. No longer be worried about billing and other stuff since all of them would be automated. Grin is a software platform for creating unique, genuine, and direct relationships with influencers.
4.Working with a team of Micro-Influencers-
As we are aware that working with a celebrity is one of the most popular ways to promote your brand. So, what we can do instead is to work with a group of micro-influencers that can get you almost the same amount of reach as you might expect to get with a single high-profile name. Micro-influencers often have a higher engagement rate than influencers & thus working with many of them at once you can spread the word about your brand better than any other modes of marketing.
5.Position and Adjust Ourselves for a Different Audience-
Every brand has a story to tell and we can choose to discuss that story with different points of view. When we are working with different influencers, each one of them will have different ideas to sell your story in their desired ways and that helps your brand to scale new heights. So, a brand must be open to selling its ideas with different points of view. For example; Mercedes Benz GLS 2017 used two influencers by the name ` Loki the Wolf Dog ‘and famous chef ` Chris Coombs ‘both of them promoted the car in their respective ways and when combined it generated 173 million impressions on Instagram and 2.3 million likes and comments on YouTube. Herein two distinct types of audiences were told two different stories about the same product.
Hence, Instagram Influencers are one of the most effective tools to help promote your brand, and the best part is that there are a lot of creative ways for the structuring of the campaign and to work with different influencers for any brand seeking to expand its reach and promote its products and succeed.