The digital marketing is one of those terms that’s shrouded in confusion and seems to mean something different to everyone. it’s also been made to seem way more complicated than it actually is which is a shame really as it’s really pretty straightforward and that’s what in today’s episode we’re diving in headfirst to uncover what exactly is digital marketing and how does it all work because we are here to explain where we take different marketing tactics tools tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level so what is digital marketing well as simple as this is going to sound digital marketing is just
Marketing using digital tools and marketing is nothing more than communicating value to your customers so digital marketing is therefore if communicating value to your customers using digital tools that’s it so now that we’ve got that covered the real question is what digital tools are available and how do they differ from traditional marketing tools the first thing to do is understand the difference between traditional and digital marketing traditional marketing relies on tools and mediums like the newspaper radio TV magazines billboards
Direct Mail and any form of print really digital on the other hand is made up of tools like search engine marketing , social media marketing, content marketing like blogging articles or video creation email marketing and online pay-per-click advertising.
Traditional Versus Digital Marketing Service
When you’re talking about traditional versus digital marketing service. You’re talking about the tools more than the strategy behind them and more accurately you’re talking about which form of media you’re going to use to communicate your message on a traditional one or a digital one so does traditional marketing work absolutely when done well and strategically designed and executed on traditional marketing can still provide good results by 10 this is a pretty big but when compared to digital marketing more often than not traditional simply doesn’t have a chance it’s because digital marketing on average is more cost efficient effective and allows you to measure monitor analyze and test and a much better and much faster rate the key to maximizing your marketing budget and results is to first leverage all available digital options.
My tip for answering this question competently is, before you go to the interview, make sure you read the job advert, which will only take you a few seconds, but also look for the person specification or the job description, and then repeat the qualities and skills that are listed in those documents when responding to the interview question. Here is my answer. In your opinion, what are the top qualities and skills needed to become a great marketing manager? “I believe you need 7 top qualities to become a highly efficient and effective marketing manager.
First and foremost, you have to have the skill of making sure everything you do from a marketing perspective is MEASURABLE. The company has to see a positive return on in its investment in respect of marketing. Secondly, you need excellent COMMUNICATION SKILLS, as clarity of communication when dealing with both internal team members and external contractors or stakeholders, is vital
Then start looking at alternative traditional opportunities as consumer media consumption trends continue to shift dramatically away from traditional and towards more and more digital content there will be a time in the near future where we no longer refer to it as digital marketing and simply call it what it is marketing so thanks so much for watching if you enjoyed. if you’d like more content like this and head over to Just 99 Web Design company calm because this is where I share my best tips tricks and strategies that I don’t share anywhere else take care for now and I’ll catch you next time on the modern marketing article.